I don't know much about the history of misleading or over ambitious marketing campaigns, but for all I know, Toyota is the worst among all established car manufacturers.

On the weekend, during the ad breaks between the F1 broadcast, Toyota ran an ad about their Aurion. Take a look at the car below, does it look like it has Formula One inspired aerodynamics?




No, right? well that doesn't stop Toyota producing a 60 sec TV ad on telling us how aerodynamic the car was, and how the rear spoiler design has ''Formula One inspired aerodynamics" I tried to find the ad on youtube but they only have the short 19 sec version.


It gets better, look below, which is the bigger car?



If you say they are the same size, you are correct. Toyota is trying to tell us one is the medium sized car, while the other is a large sized car.
Toyota sell the 4 cylinder version of Camry as the Camry, and they market the car as a medium sized car, while the 6 cylinder version of the Camry has a different front and tail styling, and they call this car the Aurion, and market it as the car as a large sized car. I won’t be this annoyed if Toyota didn’t bombard us with advertisement in every possible way, and in every single publication. They covered the entire front and back page of the newspaper, and they even have an advertisement about the Aurion which covers half of the front page of the F1 racing magazine. Apparently this Aurion has ‘’moved the large car game forward’’

It gets better still, when the current generation of Toyota Hilux was launched in Australia, Toyota created this ‘’new ‘’car segment called the ‘’SAV” or Sports Active Vehicle, and said the Hilux was the “world first SAV’’. Great job Toyota

However the final criticism is reserved for Lexus and their Hybrids. Have you wonder why hybrid drivers and owners are perceived as ignorant and arrogant. Have you ever wonder why they drive around with a massive dose of self righteousness ? I came across this ad in a Hong Kong magazine, this might provide the answer.





If you can’t read what it says, here it is

“Thanks to the RX400h! LEXUS Hybrid Drive is now the cutting-edge champion of green automotive technology for tomorrow, reflecting our sincere dedication to keeping skies blue, This masterpiece of engineering blends the advantages of a powerful V6 24 VVT-i engine that outperforms a V8 4.0 L, providing maximum driving pleasure while creating a cleaner world for our next generation! That is why the RX400h has also qualified for the green car tax incentive, the only luxury SUV granted such a privilege.”

And also it says ''Give more to the driver, take less from the world''

Yes……Toyota want us to believe their 3.5 V6 out performs a 4.0L V8, like the one in the M3….

I don't think I need to say anything else.