| Re: Motor Trend - 2009 BMW X6: Perfectly pointless -
04-27-2008, 11:51 PM
I'll tell you why it's pointless. BMW is introducing this as a US manufactured and targeted vehicle with the least fuel efficient engines in the least practical body configuration at an incredibly high price right when there is a huge run-up in fuel costs, a rather significant downturn in the economy and a HUGE decrease in SUV and gas guzzling vehicle purchases. That makes it pointless...as in it won't be a profit generator. This beast launched just after BMW had to lay off 8% of its workforce and is currently taking HUGE write-downs in losses due to re-sale values of its off-lease vehicles. Needless to say this will probably be the worst timed decision BMW has made in a very long time.
Pretty vehicle? sure. Pointless? yep. |