Not sure if it's just me; I wonder why the grille looks odd and obsolete for this car. Audi didn't do that mistake with the new A4 and the A5, or even the Q7.

The Horizontal lines are normally at the front and vertical ones at the back in their newer cars; but here it's the other way around. It feels as if this car was made for the 90s, during the preliminary years of the single-frame grille.