Well those buying for the badge will definitely go for the X6. Those buying for the badge and some utility at times will go for the X5. X5 is somewhat cheaper too. A lot of people will get the impression of a big lack of room in the rear seat and cargo hold of the X6 and immediately cross it off their list, even though they won't really use the room of the X5 all that much. I think there is room for both.

M