BS!
When 1-series coupe was announced last year BMW officials said they had
plans to sell 20.000 units of 1er coupe worldwide annually.
Where the hell did those guys get 30k number for US market alone????
Yet 30k number is more appropriate sales goal for complete 1-series incl cabrio - since cabrio is expected to sell better than the coupe.
But since Dollar : Euro rate is exceeding 1 : 1.5 all European car makers are taking measures to keep US market profits in black numbers.