I really don't like Audi's screens in there interior. There very small compared to what BMW and Mercedes offer. I also think they over style some parts of the interior that make it look fussy, eg. there instrument clusters. I also dislike the massive slap of plastic the passenger has infront of him. The interior is driver orientated yes, but BMW still made added design to thr passengers side instead of leaving it practically blank like audi have. It doesn't create a very cohesive design. It still looks more special then what BMW and Mercedes offer however.