Mini’s John Cooper Works Cars get New Logo


Mini has introduced a new label to slap onto its John Cooper Works versions of the Mini. According to Edmund’s Inside Line, the company hopes the John Cooper Works logo will be synonymous with performance like the M division has become to BMW.
In a statement, the company said, “Consequently, John Cooper Works will in (the) future become an integral part of the Mini brand.”
They also said that Mike Cooper, son of designer John Cooper, will continue to be the bond between Mini and John Cooper Garages. The announcement comes a week after Minidecided to expand its John Cooper Works brand into a separate business.
Mini is also said it will be expanding its dealerships Stateside to 95 by 2010.

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