I think Audi's problem with the S5 is going to be their usual low-volume/poor image/poor promotion problem than anything else. There is room for both the S5 and the M3 to thrive, but for some reason a lot of folks just won't put Audi on their list, which is a disgrace.

I expect Mercedes to take their usual high (priced) road and put the C63 over the M3 and IS-F, but below the RS4 which really looked grossly overpriced now.


M