Quote:
Originally Posted by coolraoul  Maybach the right strategy |
and precisely what is that strategy?
Rolls-Royce has been building "special editions" for many years coolraoul ...there is nothing new about it. Of course it is a marketing gimmick, but it works because it gets Media attention for the brand. These special edition models are generally not aimed at the European market, the US and Asian markets seem to appreciate them more. Many prestigious brands offer special limited editions ...watches, luggage, champagne, jewelery, cameras, furniture, etc.
Quote:
|
Originally Posted by coolraoul Even Mercedes, Audi or BMW are not realeasing special editions, except to sell cars that are changing. |
Oh that's not true. Mercedes have built several special models sold in the USA ...and BMW have built limited edition models in the past too.
2006 CLK by Giorgio Armani. It is obviously just a marketing gimmick.
