The Phantom should be exclusive enough by itself.
Special edition is the marketing trick of Lancia...It has nothing to do with exclusivity imo, it is a way to increase the appel of a car that does not sell. I don't see why Rolls does that as they sell more than enough car...

These special edition are not more exclusive than the standards. To have more exclusivity Rolls should not make a special edition every two months.

They should make exclusive models, like Maybach do with the S or the Landaulet. This really increases the exclusivity, and is not like Fiat does with a special edition that nobody can recognize.

Rolls has the right car (even if I hate its bling-bling look), Maybach the right strategy (but the car is a bit soulless)...Bentley takes the cake!