$328,750 is mad expensive but yet the car will be of top noch quality. I really think that RR should first of all come out with a continental GT competitor because this 100EX will hardly be a cash cow. They will hardly sell more than 600 cars a years since most of the people who will buy this will be over 40 years old. If you ask me the most profitable age segment is 20-35 which consist of self-made millionaires, young entrepreneurs, celebrities and athletes. Therefor I think that RR should have focued on that segment before thorowing us a ultra expensive convertible.