| Contributor
Posts: 6,291 Join Date: Sep 2005 Thanks: 176
Thanked 3,062 Times in 1,377 Posts
| Rolls-Royce future: Scott26's info -
12-14-2005, 07:25 PM
RR future by Scott26 Quote:
06/05/2005
Now that Rolls-Royce is moving in the right direction it is time to integrate a premium strategy for the marque.
First up in the expansion of Rolls-Royce is the production version of the 100 EX concept car expected to be tagged
as the new " Corniche" As of tradition and heritage of Rolls-Royce motor cars.
The production version of the 100 EX is virtually unchanged except for some minor detail updates.
For example larger front lights and a painted bonnet. The suicidal front doors stay unique to
the production car.
If we ignored the potential of the 100 EX as a production car then we would kill our investment in Rolls-Royce.
BMW / Rolls-Royce so far have two years worth of interest in this particular model - not only from the entertainment
industry but Rolls-Royce enthusiasts have thrown their interest into the ring.
The car will be expensive - But for these clients that will not be a problem.
Modern interpretation of the "Silver Shadow"
Next up will be a smaller Rolls-Royce positioned above the Bentley Flying Spur ( see related article )
If the Phantom is for the CEO then the smaller limousine will be for the VP.
The smaller Rolls-Royce will offer the qualities introduced in the Phantom but in a smaller package
BMW see this car positioned above the Bentley not compete directly with it.
For the overall look think of the " Silver Shadow " and you get the idea BMW are aiming to.
That responsibility will be due to the flexibility of the next platform which will arrive from the next 7er
"Bentley Fighter"
Expected to be spawn off the smaller sedan will be the "Bentley fighter" A sleeker , low , dynamic fastback GT.
The " Bentley Fighter " will showcase exclusivity and subtle performance. It's for the client who reckons
BMW 's products are too everyman.
The main powerplant Like the Shadow is expected to be a variation of the BMW NG twin turbo V8 or a V12.
Rolls-Royce will use BMW engines
but be " Progressed " further to individualize them from the core BMW powerplants.
But by going on tradition it is possible that history might be repeated with Alpina progressing the engines
as they previously done for Rolls-Royce in the past.
Think of an updated Silver wraith as some design features of the Silver wraith are beautifully represented.
The overall look is of a sleek fastback with a lower front end , sloping inwards greek temple grille ,
wrap around headlights that form onto the wheel arches . A long side intake will feature in both front wings.
Faired in and enclosed rear lights and a high deck , the glass area is very sleek
If both projects get the green light again all construction will be completed in Germany with final developments
taking place at Goodwood.
one thing we will never do. A Rolls-Royce interpretation of a SUV was discussed but found to inadequate for the Rolls-Royce marque. If we did that we would kill the marque and its history and tradition.
Rolls-Royce is an icon and it is not a volume car. Because we are only selling small quantities, people deem the company to be unsuccessful. When production begins on additional models including a smaller Silver Shadow type car - a smaller Rolls-Royce is to sit below the Phantom - RR sales will expand. A a preview of the new small car is expected to be seen in September at the IAA Frankfurt. This will show the intention of the expansion of the Rolls-Royce marque.
| Quote:
12/04/2005
RR is launching LWB Phantom in the fall; new Chronicle cabrio based on EX100 concept - arrival in late 2006 / early 2007. They are considering to go downmarket - with a sedan and coupe - to fight the Bentley.
If we ignored the potential of the 100 EX as a production car then we kill our investment in Rolls-Royce. Again there has been poor press representation of the Rolls-Royce business. But they dont really report on possibly motoring biggest achievement this century the design of a new model , the design and construction of a new factory and a whole new marketing approach . Relaunching of a successful company that was previously handicapped by it's partner.
Rolls-Royce is an icon it is not a volume car. Because we are only selling small quantities . People deem the company to be unsuccessful - Again when production begins on additional models including a smaller Silver Shadow type car - A smaller Rolls-Royce to sit below the Phantom. RR sales will expand, a preview of the new Small car is expected to be seen in September at the IAA.
One thing we will never do , discussed but found to inadequate for the Rolls-Royce marque is a Rolls-Royce interpretation of a SUV . We do that we kill the marque and it's history and tradition.
| |
| |  |