Quote:
Originally Posted by EnI  FIAT have Maserati for such purpose.
IMO FIAT have a brilliant brand portfolio. All they need is a good management.
Fiat - economy cars (rivals: VW, Renault, Ford, Toyota etc)
Alfa Romeo - premium cars (rivals: MB, BMW, Audi, Jaguar, Infiniti, Lexus etc)
Maserati - luxury sports cars (rivals: AM, Bentley, Jaguar, some Audi, BMW & Porsche models etc)
Ferrari - performance sports cars (rivals: Lamborghini, Porsche, Bugatti etc)
Lancia - IMO Lancia should be an ultra-luxury brand to rival RR, Maybach, Bentley. |
You know what I've never thought of this before, but you make a very good point here. I've always said that VW had the best group of brands, and I still believe that to be true, but Fiat has a good collection too. I used to think Ford had the best collection of brands next to VW, but with their star Aston gone and Jaguar and Land Rover on the block they're sinking fast. Though taking Lancia that far upmarket would be quite a challenge wouldn't it?
M