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Originally Posted by BMW_Dude I don't know a huge amount about Lancia, because they aren't sold here, but I thought there were a bit like VWs will Italian style, seeing as they sell in volume, how would they be able to change their image to compete against the likes of RR, Maybach or Bentley? |
I thought the same thing too. Lancia is a practically dead brand in this side of the world.
Alfa also has to build up quite a lot of image before it can fight with the big guns. It needs more mass market products like an SUV and a proper large sedan.