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Originally Posted by EnI Lancia - IMO Lancia should be an ultra-luxury brand to rival RR, Maybach, Bentley. |
I don't know a huge amount about Lancia, because they aren't sold here, but I thought there were a bit like VWs will Italian style, seeing as they sell in volume, how would they be able to change their image to compete against the likes of RR, Maybach or Bentley?