FIAT have Maserati for such purpose.

IMO FIAT have a brilliant brand portfolio. All they need is a good management.

Fiat - economy cars (rivals: VW, Renault, Ford, Toyota etc)

Alfa Romeo - premium cars (rivals: MB, BMW, Audi, Jaguar, Infiniti, Lexus etc)

Maserati - luxury sports cars (rivals: AM, Bentley, Jaguar, some Audi, BMW & Porsche models etc)

Ferrari - performance sports cars (rivals: Lamborghini, Porsche, Bugatti etc)

Lancia - IMO Lancia should be an ultra-luxury brand to rival RR, Maybach, Bentley.