At DESIGNMAI 2007 in Berlin BMW Group exhibit 3 very interesting design interior design concepts - showing how creativity of designers and analytic skills of scientists can lead to interesting new theories & phenomenas. The exhibited items show how specific forms and structures affect people's perception. BMW Group will use these scientific findings & design realizations for interior design guidance when designing new vehicles.


Concept #1: "Concentration"



This object shows how human eye can be forced to focus. Concept #1 is a funnel-shaped object with a heterogeneous surface made of numerous different tiles. With increasing distance from viewer the tiles' size decreases - forcing human eyes & brain to be more focused.



Concept #2: "Relatedness"



Concept #2 shows the arrangement of two seats in opposite line of sight, producing a particularly high relatedness - especially since optical and haptic contact does not exist, yet the both seats are a part of single curved structure.


Concept #3: "Concinnity"



Model number three symbolizes balance by the integration of seat and armrests into a structure consisting of several layers. The layered structure with free spaces between the levels leads to a balance between fullness and emptiness.