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Originally Posted by Rob   Don't know what you're talking about "letting go of its pride" -- this new model will sit where the Silver Seraph was in the market. In other words, this new Rolls will be priced similarly to the current Bentley Arnage.
The Phantom models have always been the most expensive Rolls-Royces -- in fact, the previous Phantom model, the Phantom VI (produced untill 1992) was considerably more expensive than the current one. |
i thought the silver seraphs was priced at 200k+, but based on the article it says the new model "will cost roughly one third less than the Phantom saloon," a phantom is around 330k to 400k in the us, one third of that is around 110k to 130k, and that's no where close to 200k of the previous silver seraph.
what i meant is it seems like they didnt wanna go down market like bentley did with its continental series, but now they cant achieve its sales goal, they have to put profit before pride.