Stupid format war. One advantage Sony has in the war is that they own Sony and Columbia Pictures which give them the opportunity to use ugly tricks and launch movies like Spiderman 3 exclusively for Blu-Ray only. On the other hand HD-DVD does have some major production companies behind it. More over Sony also has PS3 which will help them significantly. Microsoft on the other hand made a good movie by not equipping the 360 with either of the format since we basically don't know who is going to win. It would have been a pity if the 360 had a built in HD-DVD drive and end up loosing the war, making 360 owner angry over having to pay a gigantic sum of money for a next gen drive which will become obsolete.

IMO Sony are to blame for this. They love new formats, does Betamax, Mini disc, UMD, ATRAC, Super Audio CD, not to mention all the gazillion different Memory Stick cards which are in existence ring a bell?

There is a chance that it will end up like the DVD-R and DVD+R war where every single dvd player has ended up supporting both formats. Or it might end up like the SACD vs DVD-Audio war where the format war has halted the technological advancement. For you who don't know what SACD and DVD-Audio, they are formats for the next generation audio CD format. The truth is that they have existed since 2000 and there are a whole gang of albums on both formats but none of them has managed to replace the good old 650MB CD thanks to companies behind both formats refusing to give up. I got a DVD-Audi disc with my sound card three years ago and damn the sound quality is sweet. I was hoping that just about every single new album would be available on DVD-Audi but that hasn't been the case. The situation is almost unchanged. The only DVD-Audi albums out there are classic albums from Pink Floyd, MJ, Mariah Carey, Madonna and other big artist. It's a real pitty.