Quote:
Originally Posted by Imhotep Evil  I don't understand why people are so surprised about the Cross Coupe Quattro Concept from Audi.
Audi's history showed that something like this will come. Aero, Bauhaus, humanitive/emotive.
Audi is not BMW, regardless of what some enthusiastical people around here tought. It doesn't have it's history, particularly its design history and brand identity. |
I'm sorry Imhotep Evil, I simply cannot agree with you. Audi does have a strong historical design culture -- they, like all German brands (AEG, Braun, WMF, Mercedes-Benz, VW, Thonet, Hansgrohe, Hugo Pott, etc, adhered strongly to the design principles from the Bauhaus --
Form Follows Function ...an emphasis on design for mechanized serial production (and with a general
"Machine Aesthetic") This is the history of German Modern design.