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Re: BMW/Mercedes/Audi Design philosophies - 04-22-2007, 06:24 PM

much like when i said previousely that the audi concept of rectangualr lights surrounding a gaping grill can only go so far.
audi are hitting the limit of how creative you can be with the design langauge they have oversued so extensively
their trademark design elemnts are too obvious and too massive, moreover too essential to their full design to be molded or modifeied extensively
it\s not like the kink or the merc grill, where the first is not open to reinterpretation but does not massively influence a whole design, and the second which can be redrawn in a trillion ways
audi has put itself in the corner of design, they need to find a way back
they can keep their grill, but they totally need to reinterpret their language
i am not a particular fan of the R8, it is interesting, but not cohesive, it does not ocnform to a aprticular design direction audi will be taking, it is a mishmash of very normal audi concepts with some "adventureous" twists
the cross coupe whatever it may be has only proven this, da silva is pushing this concept to the extreme, is it a lack of vision or sheer idiocy on behalf of management, i do not know, but i do not see how this can be stretched further one generation down the road, much worse if one thinks 2 generations down the road

we must also consider that audi is also not in the position to pull a BMW, it does not have the market credentials to pull soemthing that risky, but it can develop and evolve its lines instead on playing on how many parallelipeds one can imagine around a grill, and whether the emblem wil be on the grill, above it, etc.....

just my 2 cents
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