I agree, this car appears to be dissapointing a lot of people.
A sedan can have several strong points, that's why the Audi's have such a strong position there. It can be practical, sporty, roomy, ... and every Audi will have a certain strong point.

A coupé, on the other hand, is mostly about looks and handling. Both seem to be dissapointing. And it's not like the A5 offers more room or practicality for it, those areas seem to be just as dissapointing.

It appears this is a learningcar for Audi, one that will not challange current top-brands. I'm sure they will get it right with the next one. One just has too think, with all the examples driving arround, shouldn't they have gotten it right the first time?