I think its a good thing that Audi still builds Audis. Great cars and they should stick to their formula as they do that so well. Audi should not try to build a Mercedes or a BMW as there already are companies around that does that som much better than Audi would do.

Lexus must be the best example of how things work out when you try to mimic others. You always seem to end up with a product that almost is on par with the former generation of what you are trying to copy.