Lame.

There's lots of "Stunt Craftsmanship" eminating from the world of fine Swiss watches these days. It's a really dumb game of one-upmanship, with boutique brands seeking out the next level of unobtanium in an effort to grab headlines.

There's something almost... grave robber about taking a tragic piece of histry and fashioning it into something so trite as a luxury wristwatch.