It's more of the image that comes with owning an Aston Martin - you get class, distinction and reverence - this is James Bond's car at its very best representation. If you own a Lamborghini, a Ferrari or even a Zonda, you're very likely labelled as a very fiesty young tycoon looking for attention or recognition of his new-found wealth... Many people don't want to be associated with that. I believe no brand comes as close to AM when representing the discerning gentleman.