Hoots Mon... Or whatever that means???

From Glasgow were today we begun our viral / guerrilla marketing for the new MINI Clubman on the streets of the Scottish City.
we filmed a MINI Clubman amongst a line of Black Taxi Cabs with the slogan "It's not what you think it is..." and another slogan in which the Clubman was accompanied by two Police Motor Cycle outriders with the Slogan "nothing to see..." watch out for our little dig at "Smart" coming soon.

With the Clubman we are basically following the formula of MINI market the car as a Lifestyle - The Clubman will follow through with a highly visual media campaign which will concentrate on fashion , culture , music and film.

The MINI Clubman is expected to be previewed at MINI united before it's debut at Frankfurt in September - where BMW will also use the Clubman as a Taxi for guests , VIP's and the media at the MINI International night in Frankfurt on the eve of the show...