I agree Deutsch, marketing and dealerships are of pole importance in contributing the future successes of the Phaeton.

Rob, do you think if VW marketed itself from now on as a semi-luxurious brand rather than a utilitarian brand, the Phaeton would work? I have optimism for this, especially so since the rest of their products aren't exactly cheap nowadays. The Golf, the Passat and the Treg have all become 'upmarket' of their segments IMO. A change in marketing strategy would bold well for the brand as a whole, not just for the Phaeton.