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Originally Posted by Merc1 ThereNobody in the U.S. medial has said that big veedub was a bad car, only that it didn't fit the VW image and that it didn't have a proper dealer setup to support it.
As much as I liked the car, we all know it didn't make sense when VW already has a luxury arm - Audi. VW was trying to have their cake and eat it too, doesn't work that way. Especially in the U.S. market. M |
You are 100% correct there Merc1 - I have always felt the Phaeton was, in essence, a stupid idea - it is a great car though, but you're right, it was a completely unnecessary model given VAG already offer the A8.
Although the Phaeton will sell better in Europe and perhaps parts of Asia relatively better than in the US, this is no reflection of any kind of "lack of sophistication" of the American market. Quite the contrary actually, it really shows the strong brand awareness in the American market - VW is not known to be a luxury car maker - there really is no shame in making excellent small and relatively affordable cars - even their small cars generally aren't all that cheap though.