Quote:
Originally Posted by YoUhimhER  the companies that do market-orientation the best are the japanese car makers, take toyota as an example, toyota has 6 SUVs in their line up while lexus has 3 since 100 years ago for the us market, unlike the german who are still struggling to come out with more SUVs to tackle the american market. i say the japanese are the true master of marketing, and german are the master of engineering. |
I disagree to some extent.
It's relative to the market(s).
German premium manufacturers are succesfull on a global scale, while Lexus only in America.
In fact Lexus has team up with premium product sellers such as the likes Gucci, Dolce Gabana to understand how the german are so succefull on a global scale.
Even more they send their people to BMW plants understand how they can customize their cars on such a scale and make high profits.
Japanese automakers like toyot use a system based on simplification, reducing waste, and turning no thrills products for the average joe. Here they excel.
German automakers like BMW use a diferent aproach, sometimes the exact opposite of Toyota, and they excel on the premium market.