IMO coupe buyers want more flair than just a 2-door sedan which is bascially what the A5 is. It doesn't have the clean look of most Audis, and the wavy side line clearly isn't Audi-like at all IMO. Luxury/sport coupes like the A5, CLK or 3-Series don't have to scream "look at me" with their design, but they should still be head turning. The 3 coupe just looks a little dull/fat around the mid-section/doors compared the previous model, but other than that seeing it on the road it does a decent amount of flair over the S sedan. Hopefully the A5 will have that too, but I noticed that the car was kinda big and block/boring even in the spy photos. It just doesn't have the "coupe" look to it from some angles, but I'll reserve final judgement until I park next to one and look at it.

M