Yeah usually when people are going to buy a 30k+ they want it to look good and to be premium and VW is not a premium brand. Many people wouldn't mind buying a passat instead of a 3er or A4 but from many it is impossible to choose a Pheaton a freaking VW over the luxury symbol itself the S-class.

Instead of jumping right into the top luxury segment VW should have instead produced a A6/E-class competitor. Their jump from Passat to an S-class competitor has simply been too big.