Quote:
|
Originally Posted by Roberto Alex. I just want to make it clear that I don't think all Americans are only interested in status-symbols - you for one, are most certainly a true car enthusiast of substance. I was referring to "the market" in general - the US being the biggest auto-market. To be honest however, I think many Europeans are just as "image conscious" - and in my experience, the Chinese take brand awareness to new levels of obsession. |
Although the quality might be as good as the A8, if you had a choice between the two would you buy the Phaeton? In this sector of the car market, the image is at least 30 percent of why people buy an +$60k car.
Think of it this way... If Benz made a horrible W222 or BMW made a horrible 2007 7er, people will still buy it because it's a status symbol. But if VW on a luxury car this expensive, there will be no mercy.