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Re: why GM failed in europe? - 11-01-2005, 08:56 PM

Quote:
Originally Posted by YoUhimhER
that's also an interesting phenomenoni noticed, and i have always wondered what makes european buyers different from american buyers?
Here's my take.
There's much more brand royalty in Europe than in the States. A German is more likely to be buying a german car because it is made in Germany. It is just in the culture. I'm saying this because I've been hanging around a lot of Germans (BMW). It's a generalization and correct me if I'm wrong.

The other thing is that it's just not practical to own an American car in Europe. How many Cadillac dealers would you find in Denmark?
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