GM has many problems. First of all they have all these brand names that have the same products. Like GMC and Chevorelet. All that does is create competition in their own market. They also have too many crappy franchises such as Chevrolet, Pontiac, Buick, Cadillac, GMC, Oldsmobile, Saturn, HUMMER, Saab, Holden, Opel, and Vauxhall. No "right thinking" person is going to purchase a GM franchise if they have to sell Saabs and Saturns. Those cars don't sell. GM also makes it where dealers can't make any money off their product by providing sales incentives such as Employee pricing. Therefore GM also doesnt make any money off their own products. This is all started because of crappy products. If GM made better products they wouldnt have to put huge incentives on their cars to sell them and in turn would make more money off of them. Because they dont make good products (excuse the corvette and the GTO) their cost may be lower but their cars are not selling. It all boils down to quality of product and consumer satisfaction.