Guys, I have a few questions for you, and I would like you to answer them. OK?

1. What the Mercedes-Benz brand stands for (emphasis on today vs. in the past) - what is/was an identity of MB brand?

2. If a difference in MB brand identity has occured, why did that happen? Could it be a product diversification a cause for that, or not?

3. What the other prestigous brands stand for, IYO? Name it specifically for Audi, BMW, Porsche, Bentley, Rolls-Royce, Maybach, Jaguar, Cadillac, Ferrari, Masserati, Buggati, Lamborghini, Lexus and Infinity. Do these brands have an identity / personality at all, or not?

I bet you'll have a lot of troubles to give proper answers, because brand shizophrenia is much present! Not only at MB.