Thread: Brand Schizophrenia
View Single Post
  (#1 (permalink)) Old
EnI   EnI is offline
Contributor
Moderator Emeritus
 
EnI's Avatar
 
Posts: 6,189
Join Date: Sep 2005
Thanks: 175
Thanked 2,939 Times in 1,328 Posts
EnI has much to be proud ofEnI has much to be proud ofEnI has much to be proud ofEnI has much to be proud ofEnI has much to be proud ofEnI has much to be proud ofEnI has much to be proud ofEnI has much to be proud ofEnI has much to be proud ofEnI has much to be proud ofEnI has much to be proud of
Brand Schizophrenia - 10-31-2005, 08:23 AM
An interesting article by Jack Trout, a marketing guru.
Some German car brands are also mentioned in the article.


Brand Schizophrenia

Jack Trout, 10.17.05, 6:00 AM ET

NEW YORK - Powerful brands have distinct personalities: Duracell’s batteries last a long time. Volvos are safe in a crash. But even dominant brands can fade if they fall prey to multiple personality disorder.

More:
http://www.forbes.com/columnists/200...1017trout.html
Reply With Quote

Sponsored Links