The true reason why I feel it looks dated is because it`s starting to lack
orignality in design which it never had in the first place IMO. The Audi designs are not what I call "signature designs" I see a little VW going on there. It`s a pure design but overall I feel the A8 lacks that prestigious, excutive feel that Mercedes and BMW have mastered very well.
To say it`s the best design is purly subjective.
I`ll agree that MB and BMW are trying to out do each other and are overstyled. We American`s have played a major influence in the automotive industery. Subtle elegance is a thing of the past now. Bold decorations are in
with design language. I think it`s time Audi follow suit and may do so with the next generation designs.