Curb Zone | German Car Zone | Japanese Car Zone |
| |
 | |||||||
| Notices |
| 1 Series E87 Platform. Currently in production (2005 - present |
 |
| | LinkBack | Thread Tools | Display Modes |
02-29-2008, 06:55 AM
| #1 (permalink) |
| Me for President   Join Date: Sep 2005 Location: Sweden I drive: Rear Wheel Drive
Posts: 17,362
Thanks: 1,289
Thanked 5,175 Times in 2,121 Posts
  | US 1-Series Production Cut! According to several sources at the US 1 Series launch event a few weeks ago, BMW has decided to cut US bound 1 Series production from 30,000 to around 10,000 for time being. Apparently the weakening dollar is making 1er margins razor thin and BMW doesn’t want to commit more money to marketing which would help sell the more cars. Our original information was recently confirmed through other sources and contacts. The allocation dealers have been quoted are much lower than originally estimated. From what we have learned they are only being alloted 4-6 cars per month currently for the entire model line. If you do the math that is around 15,000 cars and that does not mean every dealer will be given that many cars. Some of the first cars at dealers on the East Coast will be 128 convertibles which are currently sitting awaiting clearance from the EPA and are more than likely dealer showroom/demo cars. Many of the first batch of coupes that were destined for this role were damaged last month in a shipping accident. So if you want that 135i for 2008 you may want to make the call asap and of course pay at least MSRP. At the release time of this article we have access to several pre-specced cars if anyone is interested. - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER |
|      |
| Sponsored Links |
 |
|
02-29-2008, 07:07 AM
| #2 (permalink) |
| Contributor Moderator Emeritus   Join Date: Sep 2005
Posts: 5,951
Thanks: 175
Thanked 2,751 Times in 1,252 Posts
| Re: US 1-series production cut! BS! When 1-series coupe was announced last year BMW officials said they had plans to sell 20.000 units of 1er coupe worldwide annually. Where the hell did those guys get 30k number for US market alone????  Yet 30k number is more appropriate sales goal for complete 1-series incl cabrio - since cabrio is expected to sell better than the coupe. But since Dollar : Euro rate is exceeding 1 : 1.5 all European car makers are taking measures to keep US market profits in black numbers. |
|
| |
|
02-29-2008, 08:10 AM
| #3 (permalink) |
| Contributor  Join Date: Sep 2005 Location: Aurora IL USA I drive: 2003 Mercedes-Benz CLK430 Cabriolet
Posts: 10,281
Thanks: 2,986
Thanked 4,906 Times in 2,105 Posts
| Re: US 1-series production cut! Hmmm... not sure what to make of this. Cutting production by 2/3's is a big deal IMO. If this car is a runaway hit I can't see them sticking to that 10K figure. M |
|
| |
|
02-29-2008, 08:29 AM
| #4 (permalink) | |
| Contributor Moderator Emeritus Join Date: Sep 2005
Posts: 5,951
Thanks: 175
Thanked 2,751 Times in 1,252 Posts
| Re: US 1-series production cut! Quote:
Do you really believe in that story?  | |
|
| |
|
02-29-2008, 08:31 AM
| #5 (permalink) |
| Contributor Join Date: Sep 2005 Location: Aurora IL USA I drive: 2003 Mercedes-Benz CLK430 Cabriolet
Posts: 10,281
Thanks: 2,986
Thanked 4,906 Times in 2,105 Posts
| Re: US 1-series production cut! Not sure, doesn't sound right. Looks like to me someone is trying to plug their dealership and put it out there that you'd better get one now while you can. Typical salesperson move. M |
|
| |
| The Following User Says Thank You to Merc1 For This Useful Post: | Tarek (02-29-2008) |
|
02-29-2008, 08:38 AM
| #6 (permalink) | ||
| Contributor Moderator Emeritus Join Date: Sep 2005
Posts: 5,951
Thanks: 175
Thanked 2,751 Times in 1,252 Posts
| Re: US 1-series production cut! Quote:
My suspicion as well. Just look at the last line: Quote:
| ||
|
| |
|
02-29-2008, 08:45 AM
| #7 (permalink) |
| Enthusiast  Join Date: Jun 2006 Location: Washington, DC
Posts: 262
Thanks: 91
Thanked 182 Times in 87 Posts
| Re: US 1-series production cut! However you look at it, they may not be selling well. If the story is true it's not a great thing; on the other hand, if it's a ploy by a dealer to drive up sales by resorting to such a drastic measure, that also indicates trouble. Personally, i thing they are too expensive. |
|
| |
|
02-29-2008, 12:24 PM
| #8 (permalink) |
| Enthusiast  Join Date: Sep 2005 Location: Hanford, CA
Posts: 359
Thanks: 50
Thanked 64 Times in 50 Posts
| Re: US 1-Series Production Cut! I say it's BS because the 1-series they're specifying is specifically oriented for the US market. The regular 1 hatch has been in Europe for a few years. Why would they cut production on a model that is specifically targeted for the US market. Doesn't sound right to me... |
| |
|
03-02-2008, 08:08 AM
| #9 (permalink) |
| Member Join Date: Dec 2006 Location: Perth, Australia
Posts: 35
Thanks: 1
Thanked 12 Times in 8 Posts
| Re: US 1-Series Production Cut! Interesting .. I can see why they would do that cos of the US dollar.. the 1er in america is so freakin cheap compared to almost every other country, the fact that the low US dollar is getting them even LESS profit off it would give cause for concern. The low US dollar affects any of us who make money in from the US or in US dollars.. |
|
| |
|
03-02-2008, 03:17 PM
| #10 (permalink) |
| Fanatic  Join Date: Jun 2006 I drive: E36 M3
VW Jetta
Subaru Legacy GT
Posts: 1,779
Thanks: 1,262
Thanked 481 Times in 300 Posts
| Re: US 1-Series Production Cut! Hmmm, if the profit margin is small, doesn't it make sense to sell more and increase the net profit and also split the marketing costs among more cars? What bs! |
|
| |
|
| Thread Tools | |
| Display Modes | |
| |
Similar Threads | ||||
| Thread | Thread Starter | Forum | Replies | Last Post |
| BMW Series/Generations Past, Present & Future | JadeVetti | The BMW Lounge | 9 | 01-07-2008 06:03 PM |
| A Look Back At AMG's Illustrious 40 Year History | Alx | The Mercedes-Benz Lounge | 22 | 06-14-2007 06:28 PM |
| I'm going to make an FAQ for BMW Lounge need your help ? | phaeton | The BMW Lounge | 11 | 12-29-2006 06:08 PM |
| BMW E92 3er Coupe: official PR text & info. | EnI | 3 Series | 269 | 07-02-2006 06:27 PM |
Linear Mode
