German Car Zone

SCOTT27 · 01-29-2008, 06:35 PM

As brought to you in October 2007.

Quote:

Just like looking in a mirror?

BMW know one of the key success of the MINI brand has been the option equipment such as bonnet stripes styling that personalizes your car.
A similar programme will be offered with the 1er Coupe with additional BMW performance parts such as gearsticks , pedals , handbrake grips , door sills , color and material co-ordinated styling packages for the interior.
exterior modicfications such as bonnet stripes and other M-Sport and tii design markings. Some that will refer back to the glory days of the 2002 model. BMW do not like tuners that completely bastardize their products so this is their 1nititiative to keep customers with BMW branded preformance parts similar to what MINI offers.

The 1ntention of the focus on the 1er Coupe is due to the simple reason of progress - everything moves forward and now it is the time to 1ntice and 1ntroduce BMW to much younger enthusiasts . Young people are fascinated with BMW because of a car like the M3 or the M5 but for most these cars are out of reach for some. As a company BMW have tailored their products to the premium segment with the 1er it all aimed at introducing a Youthful approach to the BMW brand .
The 1er Coupe is a car we want young people to engage with , The Concept tii is one approach in a two phase programme - preview a ultra performance enthusiasts car and showcase a performance package which would appeal even if they have the basic model.

Sunny · 01-29-2008, 06:48 PM

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The Concept tii is one approach in a two phase programme - preview a ultra performance enthusiasts car and showcase a performance package which would appeal even if they have the basic model.

So is the tii just there to preview these parts or is it actually going be a model?

EnI · 01-29-2008, 06:56 PM

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Originally Posted by Sunny

So is the tii just there to preview these parts or is it actually going be a model?

Both.

Previewing Performance parts, and announcing the upcoming 1er performance version (not necessarily with exactly the same styling as Tii Concept) .

Sunny · 01-29-2008, 07:02 PM

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Originally Posted by EnI

Both.

Previewing Performance parts, and announcing the upcoming 1er performance version (not necessarily with exactly the same styling as Tii Concept) .

Sweet, I was afraid that these parts meant there would be no extreme version of the 1er (whatever it ends up being called).

German Car Zone

BMW 1er Coupe Performance Parts Catlog PDF