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Originally Posted by Osnabrueck I was just talking to one of our best brains about this car and the question came up: What is BMW's take on this car in the US? What do they want it to be? Is this a performance-oriented BMW that dispense with the bloat and frivolities in favor of delivering a pure driving experience? Or is this an entry-level vehicle for aspirationals, who couldn't quite hack getting into a 328i? |
Have E30 in mind ... It was an entry model, yet the most sporty one ...
Now 3er is pushed more into luxury segment (and will be even more with the next generation 3er), so the entry & sporty role is passed to 1er.
128i will be the entry model ... A cheaper version of 328i ... For those who "can't afford 3er" or just like 1er shape more ... while 135i M-Sport will be the "performance bastard" ... Both will lure new customers to BMW showrooms ...
1er coupe is typical "back to the roots" move: offering small entry & performance oriented car within same series.
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To Valkyrie: yes, I assume M1 would come with M-diff lock, stiffer body & suspension, M DCT, bigger brakes, etc. Hardcore performance.