Quote:
|
Originally Posted by klier Officially? Come on n ow Tine. CSS is nothing more than a fansite. There might be BMW employees posting on that forum, but that is how far it goes. |
BMW do officially monitor forums & automotive news sites & blogs. I can confirm that. When working for a while in a marketing communications agency, my colleagues from PR services were doing that for our local BMW unit. Regarding how small our market is, I'm 110% sure other BMW units and a parent BMW AG are monitoring (themselves or outsourcing it) the internet (incl. forums & blogs) even more.
Also knowing EVERY big corporation has a "department of misinformation" / "counterintelligence service" / "guerilla unit", or whatever you want to call it. They "unofficially" create rumours, buzz, anticipation in genereal public - over the media incl. internet (forums, blogs, news sites).
It's not official PR, but their "underground" unit - working undercover, but with same objective: to launch BMW's message along.
And CSS being an established forum of future / potential new cars it's a perfect place to start the rumours about future BMWs.
Many times info from CSS is posted in other automotive forums / blogs / news sites. So ... sum 1 + 1. Debate = maximum publicity. Perfect marketing tool. Keeping brand awareness alive all the time.
Quote:
|
Originally Posted by klier What is it you mean with 'BMW posted in it'?? |
I'm really not going to comment on that.